The importance’s of a logo revamp

To understand the importance of a logo revamp we have to start by looking at what’s a logo?

Your logo is your identity, the mark that makes you, you! It’s what grabs your customer’s attention and lures them in. In the fast-paced world of business, where change is constant, updating a logo every few years is not just a cosmetic decision but a strategic move.

Is your logo revamped?

It’s easy to become comfortable with an outdated logo. Most companies don’t even realize their logo needs refashioning. So we’ve listed pointers that might help you decided whether your company needs a revamp or not.

• If your logo has been designed and hasn’t been tweaked or retouched in the past 3 years chances are you need a revamp. Design trends evolve over time and what may have been visually appealing a few years ago might not be like by today’s audience.
• If you logo includes more than three graphical elements at once, it come across busy and distracting. In design, less is more so a simple logo might do you good.
• Another thing you should look at is the font that you use. Nothing ruins an amazing design than a bad font! Choosing the right font that works together with your icon makes for a great balance in a logo.

Has your audience changed?

For any business to be successful, continued innovation is key, especially as your audience changes. Logo redesign can benefit business by expanding the breadth of your customer base. Ultimately, it’s about identifying who benefits from what you offer and creating a visual appeal that speaks right to them. Logos are truly first impressions. Think about it… to market your business, you’ve first got to get people “through the door!” If your logo resonates with potential customers, they will come in droves to see what you and your business are all about.

We grew up knowing, never to judge a book by its cover but when it comes to your business, visual appeal is of utmost importance. A fresh, new logo design from Ngakwethu Digital Studio might just be what your business needs!

If you think your logo might need a redesign or refresh, contact us! We are more than happy to help you make your business as successful as possible.